The e-commerce industry like any other industry is constantly evolving. More than ever, merchants are changing and improving their businesses strategy to meet customers where they are. And new age technologies are coming to aid this change. Here are the 5 biggest trends that will affect online businesses a lot in the coming years.
1. Augmented reality:
Augmented reality (AR) has changed the e-commerce scenerio a lot. With this type of technology, shoppers can actually see the item they are shopping for in 3D as they actually are, which helps them make a better buying decision. AR has huge impact on specific industries, such as fashion and home decor. The customer can get a better feel for the item without seeing it in-person.
In 2019, Gartner predicted that over 100 million consumers will shop using AR by the year 2025.
2. Voice search:
Not only do more people own smart speakers like alexa, but they are also increasingly relying on voice assistants to complete daily mundane jobs from setting an alarm to a meeting. Loop Ventures predicts that almost 75% of U.S. households will own a smart speaker by the year 2025.
As more people adopt smart speakers in their daily lives, more consumers will be utilising voice search to shop online , order food and organise their lives as it is faster than typing out stuff. This rise of voice search creates an opportunity for e-commerce retail businesses in terms of keywords and content.
3. AI recommender systems:
These days artificial Intelligence and machine learning makes it possible for any customer to have automated and personalised shopping experiences which are specially tailored for them. AI continuously collects data on how a customer shops, when they buy purchases and what they’re looking for in a product or a service and based on these recommends personalised products. It’s a piece of tech that can’t be replicated in-store.
4. AI image editing:
Sites like upscalepics helps edit seller images instantly, making it possible for sellers to have more professional images and giving the customer a better all round impression of the product. Customers can see the product in crisp and clear details thereby enabling them to take better decisions while purchasing any item online.
Chatbots can converse with online shoppers a lot like an in-store sales person would do. In todays fast paced world a shopper wants to be able to find and buy a product in just a few steps, with the little attention span they have they get frustrated if they cannot. This is where a chatbot can step in and save the sale.